transform your apparel vision into Distinct Designs.
We help founders design distinct products that stand out in the apparel market following our 3-step Weave Process.
Complex assortments confuse customers, and it’s costing you in lost sales.
You struggle to articulate your product vision
You add products without a clear reason for them to exist
Your collection feels disconnected instead of intentionally built
You know your products are good, but don’t feel distinct to your brand
You rely on trends instead of building a recognizable point of view
Your design process relies on instinct rather than repeatable strategy
With 16 years leading design teams, we know how to create distinct collections that create lasting connections.
My design process has repeatedly produced product portfolios that scale intentionally and thoughtfully. Through simple practices, I lead product teams in creating focused assortments that produce the most enduring brands.
I am a conscious leader in my craft, facilitating environments grounded in curiosity, discovery, and collaboration. Every project we take on is an opportunity to learn, grow, and do something meaningful together.
Notable Accomplishments
Led end-to-end product design and development strategies for a 40MStart-Up brand to translate brand vision and business objectives into commercially successful seasonal assortments, resulting in 2M growth YOY
Partnered with the merchandising and marketing teams of a 118M revenue DTC brand to drive a strategic product plan that would refine the men’s apparel division to align with the brand’s philosophy and business goals, resulting in 38% revenue increase YOY
Developed and executed seasonal product strategies for a 75M revenue omni-channel brand, and saw bottoms category sales growth by 18% through the launch of an exclusive denim collection designed for inclusive sizing.
